DISTRIBUTION
Archidea is distributed throughout Ukraine, being targeted more at local and foreign professional designers and architects as Archidea can boast the collaboration with the brightest and most renowned of them.
Archidea is distributed at retail sale as well as by subscription in the biggest Ukrainian cities. It is also distributed free to prestige stores, major furniture showrooms, ateliers of architects and designers, construction companies, and to the best Ukrainian architects and their ateliers via VIP mailing.
In percentage relation, Archidea’s monthly distribution can be classified as the following:
- free sale in press kiosks: 45%
- local furniture manufacturers., showrooms and shops selling furniture articles, furniture, light, bathroom accessories, ceramics, tiles, carpets, textile (direct and potential advertisers of Archidea): 26,5%
- foreign advertisers (organizing committees of international exhibitions, companies and factories producing furniture articles, furniture, light, bathroom accessories, ceramics, tiles, carpets, textile): 12,5%
- subscription: 8%
- local designers and architects (VIP monthly distribution): 6,2%
- foreign potential clients (factories, federations, representatives, AD and Press offices): 1,2%
- foreign designers and architects: 0,5%
- foreign free lance editors: 0,1 %
The distribution strategy of the magazine ensures its advertisers reaching their target audiences.
The thematic collections “Archidea. INTERIORS”, “Archidea. KITCHENS” and “Archidea. BATHROOMS” will be distributed in the biggest cities of Ukraine by retail, during specialized exhibitions and by the VIP delivery free of charge.