PROSTIR PROJECT

In 2002 for the first time in Ukraine, Archidea held an event dedicated to the art of interior decoration. This project called Prostir allowed the magazine to pass beyond the scope of magazine publications and to represent the entire picture of decorative art development in our country. The project drew great public attention as an unprecedented possibility for leading Ukrainian architects, designers, and decorators to represent their works in live. The concept of the project is to give a chance for the most interested, talented, and provocative authors to materialize their ideas in the context of a given topic. This is a show of new original ideas in the field of decorative art.

Besides, Prostir festival is a unique cultural event that attracts both professionals and amateurs in search of firsthand information about fancy trends of interior design. Some 10 000 people visit the event each year. Seminars, master classes and contests are held during the festival. In 2006 Prostir became an international event. There were masters conducted by internationally renowned experts: Alexander Vasilyev, François Daneck, Lada Gusyeva, Anna Muravina.

Prostir is a powerful PR tool at the disposal of the magazine, its partners and customers. It is promoted by a substantial advertising campaign professionally designed and implemented.